While it offers a lot of exciting new possibilities, Apple Music is new on the scene and some of its features may be unfamiliar. Here we explain five key aspects of the program, helping you to get the most out of this new service.
By Tricia Arnold of The Orchard from TheDailyRind
We hope everyone has been enjoying the brand new Apple Music and exploring all of its exciting features. As with all new friends, it takes a little bit of time to get to know and understand how best to work with it. To help, here are 5 Best Practices that you can follow to start maximizing your streams on the service.
First, welcome to Apple Music Connect, an exciting new platform that allows artists to share pretty much any content they like, as with any social media platform. Think about engaging content fans will want to see — snippets of new tracks, candid backstage or tour-bus shots, behind-the-scenes videos, you name it. Apple is also sharing compelling audio and video content from Connect on the Apple Music main page, so be creative! You’ll need to have your profile verified to start using this new platform — check your client newsletter to find out how and read up on the new service in our FAQs.
In addition to linking from your websites and socials to iTunes, you are now also able to link to Apple Music. If you’ve regularly been in the practice of linking to the iTunes store, be aware that these links will now open up Apple Music by default. If you want to continue to link to the iTunes store, the easiest way to obtain the correct link is by searching for the artist, album or song in Link Maker. Throughout the launch of the new service, there have been just a few problems with links to iTunes, so please reach out to your client manager if you experience any issues with linking to either Apple Music or the iTunes store.
You’ll also want to note Apple Music’s new social media handles, which you can find below:
- Apple Music on Twitter: @AppleMusic
- Apple Music on Facebook: AppleMusic
- Apple Music on Instagram: @AppleMusic
Apple Music will no longer be using “iTunes” social handles for any music social activity, so be sure to tag the handles above and specify “Apple Music” or use #AppleMusic in social media copy.
Listen on Apple Music, Buy on iTunes
With the new service has come some new badges. The Listen on Apple Music and Buy on iTunes badges may be used in your marketing communications promoting content on either of the services, including email, digital advertising, apps, websites, etc. Download the Listen on Apple Music badge here and the Buy on iTunes badge here. Most communication should display either the Apple Music or iTunes badge but both may be used for certain high profile communications. Any usage of this kind would need to be approved by Apple Music.
Be sure to use clear messaging when promoting your music on Apple Music or iTunes. When driving fans to Apple Music, opt for words such as “listen,” “hear” or “playing” rather than “stream or streaming.” When driving fans to iTunes, be sure to use clear wording that you are driving to the download store such as “Buy on iTunes.” You can combine the messaging, but you’ll want to distinguish the offers: “Listen to <artist’s> new song on Apple Music or buy it on iTunes.”
If you have any questions about using the new service, linking to Apple Music or iTunes and using the badges, please reach out to your Orchard client manager.