Good news for artists trying to connect with potential fans over Facebook. The social media site has recently announced it will be using Lead Ads, reducing the amount of input required from users in order for them to gain additional information about events or sign up for things like newsletters.
Guest Post by Bobby Owsinski on Music 3.0
Facebook is introducing a new feature to advertisers called Lead Ads. This feature makes it easier for a viewer to sign up for a newsletter, event or more information.
With Lead Ads, when someone clicks on the ad, a form opens with the person's contact info automatically populated, based on the info they've already shared with Facebook.
This makes the form as easy as two taps, one to open the form and the second to submit, making it far easer to sign up. As we all know, the easier it is to fill out the form, the more likely that you'll get that person to opt in.
There have been a number of large companies already testing this feature like Oracle, Marketing Cloud and SalesForce, and all have found this to be more effect than the previous link on the ad to the landing page method.
You have to log into the Facebook Power Editor to take advantage of the Lead Ads feature. Here's a link to the Facebook page with more info, including a quick video on how it works.