Music Tech

Gracenote Launches “Rhythm Curation” Tool For Playlisters, DJs

Gracenote_logo[UPDATED] Data driven playlists or hand pick music? Which better serves the listener?  Gracenote has found a way to combine the two in a new web app aimed squarely at professional playlisters. 

image from www.gracenote.comMusic and entertainment data provider Gracenote today announced the beta launch of Gracenote Rhythm Curation, a web-based application developed for music editors, playlist creators and DJs.  The web app is designed to help human curators build more eclectic yet cohesive playlists.

According to Gracenote,  as more music services turn to hand curated playlists and discovery platforms, a challenge has become navigating the overabundance of music available.  Tools like Rhythm Curation are designed to offer an intuitive user interface to large music catalogs to help curators create, edit and publish music stations and playlists.

With the Rhythm Curation tool, music editors and playlisters can filter vast song catalogs using deep metadata (Artist type, Genre of the song, Origin or region most associated with the artist and Era the song was recorded) and insights gleaned from machine-learning technology (such as Mood and Tempo) for millions of tracks.

But will curators, often hired for their encyclopedic knowledge of a genre, want a computer influencing their choices?

“Rhythm Curation brings together the best of data and technology with the passion and creativity of music industry professionals,” argues Ty Roberts, chief strategy officer and interim general manager of Music for Gracenote.  “Today, music editors don’t have tools to help them build eclectic playlists – many simply rely on the search bar.  We’ve changed that with Rhythm Curation which essentially adds a user interface that gives non-technical musicologists the unprecedented ability to filter the world’s music catalog.”

“Rhythm Curation makes it easier for music editors to sequence playlists and discover new songs by surfacing deep connections between genres, artists and recordings," Roberts added. "We will put the insights gleaned by Gracenote’s global team of music experts and powerful machine-learning algorithms into the hands of music editors everywhere to help create killer playlists.”

Pricing for the new service has not been announced. 

The full launch of Rhythm Curation is slated for December 2015.  Beta access is limited.

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