D.I.Y.

The Music Industry’s Guide To Content Marketing

1Many are predicting that 2016 will be a big year for content marketing. If you're concerned about the music industry being left behind in this latest digital trend, check out these four tips on how to stay ahead of the marketing game.

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In this concise guide, Dillon Roulet offers the MusicThinkTank community four useful pieces of advice for developing a successful content marketing strategy.

"You pay your manager, publicist and label to help promote your craft. Express your desire to create bigger content projects. Many artists have already committed to incorporating content marketing as a pillar of their promotional strategy. Buzzfeed has done a great job of extending their content offering to musicians, working frequently with artists like Beyonce, Taylor Swift and Ariana Grande. Don’t pass up great opportunities to collaborate with innovative publications."

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