D.I.Y.

For Better Or Worse? Instagram Changes Its Feed

InstagramIcon_400x400-300x300Artists on Instagram watch out, the popular photo sharing service has announced that it will be switching to an interest-based feed, similar to the model currently used by Facebook, although questions are being raised as to whether or not this new model will help or hurt the platform's popularity.

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By Chris Robley of The DIY Musician

Instagram has announced plans to organize your feed based on, allegedly, the things you most want to see — similar to how Facebook determines what posts are displayed in your feed.

But will a move away from chronological organization end up hurting the photo and video platform? Is it a step towards more paid promotion on Instagram?

Here’s Instagram’s announcement:

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

Best-friends-anyone-could-ask-for-who-else-but-@everydayimrusselling-would-have-a-live-band-for-his--312x312To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.

We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.

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1 Comment

  1. Well, facebook owns instagram, so it’s not surprising. They are going to apply the same strategy : pay if you want your posts to be seen by your followers.
    For Musicians, it’s basically going down the drain just like Facebook.
    Remember : you’re just guests on these social networks, they can decide they dont want you anymore any day. The only place you own and can control is your website.

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