Whether they're already established or just starting out, any artist seeking success in the modern music economy must have a solid marketing plan for how to promote their music to their fans and the world in general.
In this five step guide, Jon Ostrow leads the MusicThinkTank community through the process of constructing and executing an effective music marketing plan.
"Once you understand who your fans are, you also need to understand the market. You need to understand what’s happening in your local community as well as within your genre globally. Having this understanding will help you to establish where you fit in and what unique value you can offer to your fans."