Pandora Promotes Discovery With 9 Curated New Music Stations
Spotify offers impressive data driven Discover Weekly personal playlists that deliver both old and the new music, and Apple just promised to offer a similar daily product this Fall. Music discovery on streaming is hot; and it's coming to Pandora.
Pandora today added 9 curated weekly playlists of newly releases designed to promote music discovery.
Each week, Pandora's music team will handpick recently released music for each New Music Station blending emerging, underground and well-known artists across 9 genres. The curators will add context dj style via audio drops and a new music blog.
“Musical preferences are never one-size-fits-all. With the constant stream of newly released music and generalized recommendations that are made for the masses on mainstream radio formats, amazing talent gets lost in the fold,” said Ron Nenni, director of music programming, Pandora. “Our goal with these stations is to connect new music made by artists of all shapes and sizes to Pandora’s massive audience in a way that’s targeted and personal."