While many musicians struggle with their social media presence, Twitter is often the most loathed for those not already accustomed to the platform. Here we cover some ways artists can boost their presence on the site and maximize fan engagement.
In this new piece from MusicThinkTank, Joy Ike outlines how artists can build a Twitter account, post effective tweets, and maximize their content and engagement.
"It’s a conversation, not a dictatorship. Use it wisely and remember that you are communicating with your fans. When they tweet you directly, tweet them back. When they share one of your YouTube videos, thank them. When they post about something that matters to them, join the conversation. The more 2-way your communication is, the more success you will have on Twitter."