Pandora is for sale, sources tell CNBC. The primary suitor is reportedly SiriusXM, who Pandora rejected several months ago. The dealmaking is in "the first inning of the process," according to a source. Shares of Pandora rose 11% by early afternoon on Friday.
Reuters says no: "Pandora is making no new effort to sell itself; Co is focused on executing its strategy and its operating model - source."
What does Pandora say?
They declined to comment.