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Tagging, Structuring Your Music Or Band Site To Optimize For SEO

Bzblog-howto-optimize-band-schema-img01For many artists the term 'schema' can seem intimidating and complex. Essentially, it is a ways of tagging and structuring information, making it important for artists' search engine optimization.

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In this recent post from MusicThinkTank, Wes Walls breaks down why schema is important to use as a musician and how it can be used to your advantage.

"Schema is, in a general sense, a fancy technical way of tagging information on the internet to make it structured so that computers (like search engines) can understand it better. It’s markup that’s added to specific types of information on a regular website, like event listings, hidden in the code where only search engines will see it."

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