High-Res Streaming May Be Getting Closer
Long awaited by many, it appears as though high-resolution streaming could soon become an industry reality, with the three major labels and several prominent streaming companies announce their support for a new higher quality format.
Guest Post by Bobby Owsinski on Music 3.0
I’ve been predicting for over a year that the streaming world would eventually move to high-resolution audio, and a recent announcement from a group of large industry players makes it look like things are finally moving in the right direction. All 3 major labels, Pandora, Rhapsody/Napster, HD Trax and the RIAA announced their support for the high-quality format through the Digital Entertainment Group (DEG), an industry association dedicated to hi-res releases. Interestingly, Apple Music and Spotify were absent from the announcement.
While the DEG didn’t specify exactly what “hi-res” meant, Apple has been collecting high-resolution masters for its Mastered For iTunes program for the last 4 years. Although Apple would prefer masters at a 96kHz/24 bit resolution, it considers any master that’s 24 bit to be hi-res, regardless of the sample rate.
Since Apple has been at the forefront in collecting high quality masters, it would stand to reason that Apple Music would have no problem implementing a new hi-res tier. There’s been no hint of that, however, although the company is notoriously tight-lipped about new developments. Spotify doesn’t seem to want to go that route yet, having enough trouble getting people to buy up to the $9.99 per month paid subscription tier, although it does have 41 million current subscribers, about twice that of its nearest competitor Apple Music.
Tidal and Deezer both have hi-res tiers, but neither has made much of a impact on music consumers. That said, there are numerous online services like HD Trax that specialize in 96/24 and higher products available for download at a premium price. These are more for the audiophile sector, however, and don’t get much traction from mainstream consumers.
That said, the natural progression is to high-resolution streaming, and all services will eventually go that way (you’ve heard it here first). I predict that what we’ll eventually see is the standard subscription tier at $4.99-5.99, and the hi-res premium tier at $9.99 per month. That’s not going to happen soon though, but 5 years from now there’s a good chance that it will be the norm when it comes to streaming.