Grammy nominated recording artist Lil Yachty has signed a brand sponsorship deal that will see him cast as the Creative Designer for fashion brand Nautica. In his new role, Lil Yachty will work with Nautica to design a capsule collection as well as be featured in digital and social media advertising campaigns.
Lil Yachty, a self-proclaimed Nautica fan derived his name from his high school clique who were known as the Yacht Club, based on the nautical motiff featured on Nautica's apparel.
Yachty, 19, has almost 2 million followers on Instagram, and his videos on YouTube have over 127 million views. D.R.A.M.'s song, "Broccoli" featuring Lil Yachty reached number 1 on the Spotify chart.
The financial terms of the agreement were not disclosed.
via Celebrity Access