As a member of A2IM, Bandcamp made a pitch to serve the association's many independent label members. The blog post offers an interesting insight into how the company has grown from being a quirky, friendly and cost effective indie artist toolkit into a robust music industry services provider.
Here is the Bandcamp indie label pitch via A2IM:
"Sales of physical merchandise (t-shirts, vinyl, CDs, cassettes, tickets, posters, etc.) grew at a phenomenal rate on Bandcamp in 2016. Vinyl sales grew 48%, cassettes were up 58%, and even CD sales grew 14%. All of these increases followed significant leaps in 2015. It’s clear that fans like to buy merch from Bandcamp, so we’ve recently launched new features to make it easier for labels and artists to sell more merch, and cheaper for fans to buy.
Our new advanced shipping features enables shipping from multiple sources to ensure that fans get the cheapest possible shipping rate according to their location (who wants to pay $25 to ship that $20 LP?) We’ve also added more granular shipping destination options, and enabled editing of shipping prices across entire catalogs. In addition, if you use Shipstation to collate orders from your own site and other stores, you can now automatically pull your Bandcamp orders into Shipstation, too.
Advanced shipping is just one of several new features we’ve added in the last 12 months, others include: content delivery via DDEX, label subscriptions, exclusive embeds, integration with Sonos, chart reporting in more territories. In addition, the Bandcamp Daily, our editorial arm covering music on the site, continues to grow its reach and influence.
If you have any questions about these features please do not hesitate to get in touch with Andrew Jervis: firstname.lastname@example.org."