Chance The Rapper Says Apple Music Paid $500,000 For 2 Week “Coloring Book” Exclusive
In a series of tweets Friday afternoon, Chance The Rapper shared that Apple Music has paid half a million dollars for a 2 week exclusive debut of his "Coloring Book album in May of last year.
— Lil Chano From 79th (@chancetherapper) March 17, 2017
"That was the extent of my deal, after 2 weeks it was on SoundCloud for free. I needed the money and they're all good people over there," he continued on Twitter. "I just wanna remain transparent, folks out there without a deal need to know they're doing everything right just keep at it… I think (an) artist can gain a lot from the streaming wars as long as they remain in control of their own product."
"I feel like if I didn't clear it up people would keep trying to discredit all the work we did to make Coloring Book what it became" he added
In its first week on Apple Music, "Coloring Book" earned 38,000 equivalent album units from a total of 57.3 million streams. The album debuted at No. 8 on Billboard's 200 chart – the first streaming-only album to ever chart there. Six months later, Apple Music passed 20 million paid subscribers a year and a half after launching.
Was the deal worth it for Apple?
It may be impossible to know. Chance The Rapper is unique – a hugely popular indie artist whose music is only available via streaming. But he certainly set the bar high. In fact, its hard not to imagine other artists not wanting to collect a half million for a two week window.
And compare $500,000 in cash to some stock in Tidal and Chance looks even smarter.