CD Baby has expanded into Argentina hiring Martín Liviciche to open a local office. Already one of the largest distributors in Latin America, CD Baby represents 20,000 artists from Brazil, Colombia, Chile and Mexico.
Martín Liviciche has been hired to open a local office of CD Baby in Argentina, expanding the D.I.Y. and indie music distributor's already substantial Latin American presence. Livichiche founded his own label and publishing endeavor and has managed publicity for major government cultural initiatives and festivals in Buenos Aires.
“In today's modern music market, there are a ton of different ways to sell and consume music that transcend borders,” he says. “While it’s extremely important for independent musicians to have a trustworthy and stable distribution partner to make their music available on all global music platforms, it’s even more important for artists to work with a company who understands their needs, and gives them the tools and education needed to be successful. “
“There’s a huge wave of DIY musicians in Latin America who are learning to become serious entrepreneurs,” says Kevin Breuner, VP of Marketing at CD Baby. “It’s just forming, as these artists take control of their careers.”
“We are already one of the largest distributors in Latin America,” explains Tracey Gill Miller, CD Baby’s Manager of Global Marketing. “We’re representing 20,000 artists. We fervently believe in digital music’s huge growth potential in emerging markets, and particularly in countries like Argentina. It’s easy to believe, when the company has experienced 50% to 150% year-over-year growth in new titles released in each of its Latin American territories.”