UPDATED: "Music will play a much larger roll in messenger this year," promised Facebook's head of the Messenger platform David Marcus on stage Tuesday during Facebook's F8 developer conference before announcing two key integrations.
These music integrations are based on use a new Messenger Platform tool called Chat Extensions, which allows users to perform actions within Messenger rather than switching apps.\
Earlier in the day, we were tipped that Spotify was launching a Facebook Messenger bot . The bot includes search, recommendations, sharing a 30 second song clip within Messenger, or launching Spotify to hear the full song.
What's Next For Music?
With Facebook ramping up hiring in its music department, exactly what music's "larger roll" in Messenger and on Facebook actually appears to still be a work in progress.