YouTube has been working on ways to respond to a major ad boycott over ad placement alongside objectionable videos. One of the changes will be bad news for musicians and other creators at the beginning of their careers.
Effective immediately, YouTube will no longer serve ads on videos until the channel reaches 10,000 lifetime views. "This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies," said YouTube's Ariel Bardin, VP of Product Management announcing the change.
YouTube says that in a few weeks, they will be adding a review process for new creators who apply to be in the YouTube Partner Program. "After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies" said Bardin. "If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content."