For indie artists seeking to promote their music, Spotify playlists can be an excellent way to get a new release bubbling to the surface for new listeners, but getting your song added to oft perused playlists necessitates you catching the eye of Spotify curator, something which the creation of your own playlists can expedite.
Guest post by Raquel Dixit of the Symphonic Blog
You’re an independent artist who’s trying to promote your new release. You updated all your social media accounts, threw a release party, and even updated your EPK. So, now what?
A great way to get your music heard is through the use of Spotify playlists!
To do this, you must catch the eye of a Spotify playlist curator, the people in charge of picking YOUR songs and adding it to the appropriate playlist.It also will expose new crowds to your music and have the potential to increase your followers and listeners on Spotify. This also has the potential of catching the eye of a curator as they see an increase in popularity. Numbers don’t lie!
If you’ve ever wondered how to create a Spotify playlist then keep reading!
Follow these tips to learn how to create a Spotify playlist:
1. Get creative – Choose a theme!
Playlists can be curated and customized to practically any mood or genre these days.
In fact, playlist themes can even be based off of specific holidays, events, or other monumental time periods symbolizing a specific music type. These can be as simple as “Party Music” or “Slow Songs”.
2. Get going – Pick your songs
Spotify playlists can contain up to 3,333 songs and still be playable in offline mode. However, most playlists are made up of way less songs and we suggest having a minimum of 20-30 songs for your own! The songs should be from a variety of different artists, not just your own stuff, but still hold true to the overall theme you chose in step one.
3. Publish it and share your playlist
Playlists always do better when shared through multiple platforms! By exposing your followers on other social media sites you are increasing the likelihood of your playlist being heard!
You can easily publicize your new Spotify playlist by adding the link in your next tweet or putting it in your Instagram bio.
4. Keep it fresh – Update it!
Continuously update your playlist with new bands and songs. Maybe do a weekly or monthly update that fans can consistently follow for music suggestions. This way you will not only be keeping fans excited about new content but you’ll also be able to grab the attention of new fans and curators while keeping your OG fans satisfied at the same time too.
When it comes to Spotify playlists, the possibilities are endless! The creativity and effort involved in the creation process is completely up to you.
Don’t be discouraged by low follower counts or streams, as Spotify curators are always on the lookout for hardworking artists with great new music.