CD Baby Parent AVL Digital Acquires DashGo, AdRev
AVL Digital Group, the parent company of CD Baby, DiscMakers, Oasis and Show.co has acquired AudioMicro and its AdRev and DashGo divisions. The purchase adds strong b2b capabilities serving record labels and publishers, as well as its strong base of D.I.Y. artists.
AudioMicro includes YouTube monetization platform AdRev, a YouTube Content ID manager and Multi-Channel Network, label services provider and distributor DashGo and synch licensing platform AudioMicro.
“Bringing these companies together with CD Baby will amplify our ability to serve more kinds of clients, from newly minted independent artistes to established labels and publishers,” said AVL Digital Group CEO Tony Van Veen.
“The number of rights we now represent has multiplied substantially, and we have strengthened our arsenal of technology for rights holders with this acquisition. I’m very excited about how AdRev’s unique Content ID technology and DashGo’s API will help optimize asset monetization for artists, labels, and publishers across the globe,” he added.
“The addition of AdRev and DashGo allows us to offer more in-demand services to our existing clientele, our core business of independent artists and small labels, and help monetize the content of a much broader range of music companies,” said CD Baby CEO Tracy Maddux. “Worldwide, it makes us one of the largest players, perhaps even the largest. It's a big move for us in terms of asset administration capabilities.”