“Mona’s analytical approach, combined with her passion for music and understanding of fan behaviour, makes her natural-born for this role. She is focused on driving success for our artists and labels. We are confident her vision and leadership will lead The Orchard to an even higher level of success,” The Orchard’s Chief Operating Officer, Colleen Theis, said.
Fimreite has previous experience planning and executing successful pan-regional campaigns for artists and labels. Past projects include Charlie Cunningham, Highasakite and Karpe (Diem), as well as local marketing campaigns under Sony Music Norway working with artists such as Foo Fighters, Michael Jackson, Beyonce, Justin Timberlake and One Direction. Fimreite has been a guest professor at NYU’s Tisch School of the Arts and has given keynotes at industry events in Europe, US and Africa, focused on the future of the music industry.
“The Orchard is a true leader in digital distribution, empowering artists and labels as a trusted global partner for over 20 years," Fimreite said. "I look forward to my new role, where I can focus on building the best services possible and enabling creatives to reach their full potential.”