While major social networks are typically seen as the best option for funneling fans to you online, smaller more targeting platforms can in many ways yield greater success when it comes to bringing fans and artists closer together.
In this latest post on MusicThinkTank, Kevin Brown explores direct artist to fan social apps work to bring the two entities together.
"Go live backstage and give only your biggest fans a glimpse in to live on the road or in the recording studio. They’ll feel part of the life. Never forget that fans never get to see what really happens behind the scenes. It’s another feature that’s great at building fan loyalty."