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3A classic form of marketing, the business card continues to endure in 2018, but their ubiquity can often make it difficult to stand out from your peers. Here we look at why business cards remain relevant, and how to maximize their effectiveness.

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In this recent piece from MusicThinkTank, Dominic Benavides details some best practices for artists using business cards in 2018.

"As the world becomes more and more digitized with things like SoundCloud, Spotify and Facebook it may feel like business cards for musicians are a bit old fashioned. But are they really? Well, we’re humans, so it’s only natural that we like the human touch. Handing something that is tangible to another person has much more of an impact rather than another ‘like’ or ‘follow’ on social media."

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