Now in its fourth year, the Midem Artist Accelerator (MMA) has a track record for bringing rising talent to a global audience. In 2017, participating artists BE CHARLOTTE signed to Columbia Deutschland/Sony Music Germany while IRIS GOLD signed a global deal with Playground Music Scandinavia after being spotted in Cannes. Another MMA alumni M.ANIFEST, has been booked for several major festivals.
The 2018 finalists are: AKA (South Africa), R’n’B/hip-hop/urban; AGAR AGAR (France), pop; BEZ (Nigeria), world; BIGSTAR (South Africa), R’n’B/hip-hop/urban; CLIENT LIAISON (Australia), pop; DAMIAN LYNN (Switzerland), pop; DYLAN WILLIAMS (United Kingdom), R’n’B/hip- hop/urban; HAUTE (France), R’n’B/hip-hop/urban; HYPHEN HYPHEN (France), pop; LA DAME BLANCHE (Cuba), R’n’B/hip-hop/urban; and T$HEGO (South Africa), R’n’B/hip-hop/urban.
All finalists will perform live on the Midem Beach in Cannes during the conference, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.
Discover the 11 finalists and vote here before 6 May. The artist with the most votes will play live at the Midem 2018 Opening Night Party.
“We are particularly excited about this year’s line-up for the Midem Artists Accelerator, with its strong accent on talent from the African continent. This truly global event also features artists from as far afield as Australia and Cuba, along with some home-grown French talent. When they all perform live in Cannes, I think that Midem attendees will be in for a real treat,” said Alexandre Deniot, Director of Midem.