Streaming Is Now 75% Of U.S. Music Consumption [CHART]
There were 403 billion on-demand music streams (video + audio streams) in the United States in the first half of 2018, according Nielsen’s 2018 Mid-Year Music Report. Using the industry standard of 1500 streams equals one album sold, that means nearly 270 million albums sold in the last six month.
As this Statista chart illustrates, streaming now accounts for 75% of music consumption in the U.S. compared to physical and digital music sales, up from 50% in the first half of 2016.
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