Music Business

Spotify Tests Personalization Of Editor Curated Playlists

image from lydiayeh.files.wordpress.comSpotify is testing the addition of individually personalized tracks to existing editor curated playlists, multiple sources tell Hypebot. In one example, tracks which Spotfy's believes would fit the taste of a particular user were added  to an official Spotify hand curated workout playlist. 

The test is rolling out to select users globally and only on sme mid-tier playlists. If successful, the feature will be expanded to all users and  more playlists.

In addition to providing a more personalized experience, the feature could also help combat playlist burnout by delivering a continually evolving song list. 

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