This post is by digital music marketer Kyle Babson.
Occasionally I’ll see an artist execute a simple idea or marketing effort and think “why didn’t I think of that?” Matisyahu uploaded the photo below to his Facebook fan page with an encouragement for fans to tag themselves in the photo if they were at the show.
Sometimes a little creativity and a built-in platform feature can be more engaging and cost-effective than building a new tool from scratch.
What does this idea accomplish?:
- Increases level of connection: You’re no longer just one of Matisyahu’s “fans” you’re now also tagged in his photo. I think the simple action of tagging the photo creates a feeling of investment in the artist that the fan might not have had before.
- Increases level of spreadability: Photo tagging action spreads to friends of friends
This is a promotional idea that doesn’t seem like one to fans. Add an e-commerce element by offering the photo for sale and you’re golden.
What is your simple, yet effective Facebook marketing tactic?
