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For bands and artists, developing a substantial following is a huge part of any social media strategy. In this recent MusicThinkTank piece, Jack McCarthy looks at what you might being doing wrong, and how you can adapt you strategy in order to gain a greater a number of followers."While it may be tempting to think about your social networks as promotional platforms, it is better to hold the mindset that they are platforms for entertaining your followers and informing them, and well as getting to know your fans and letting them get to know you. If you’re constantly spamming Facebook and Twitter with the same posts linking your new album or track on SoundCloud, you are likely to see people stop caring or even begin to unfollow you."
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