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In this new post from MusicThinkTank, Jon Ostrow breaks down how to identify which platforms are most compatible with an artist's content and how they can successfully market their music to an online audience."While engagement and community development is a wonderful thing, there needs to be a next step. This is where fan conversion comes in. This is the step where a fan you can only reach online becomes a fan you can reach directly via email (read: mailing list above), allowing for great opportunities to sell more merch, concert tickets, and yes even albums."
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