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Guest post from the Royalty Exchange blogLast year was a transformative one for both Royalty Exchange and the music business at large. We’re not big on milestone-type posts, but allow us to share a few internal numbers for the sake of illuminating what we think are some broader, macro-industry trends we all should be following in the year ahead.In 2017, Royalty Exchange saw quantum leaps forward in virtually every performance metric we track. We saw a nearly 100% increase in the number of auctions held (144) and an 84% increase in average auctions per month (12). In total, we helped artists using our platform raise over $8.8 million dollars, nearly 110% more than the year prior.That’s new money coming into the music industry being reinvested into creative community. After more than a decade of digital/hardware companies pulling money out of the music community, that’s got to be a refreshing change of pace.But we can’t take all the credit for these results, as much as we’d like to. The fact is that these results are just as much a factor of broader industry trends just now starting to align. Here are the main ones we think play the biggest role…New Industry. New Rules.The music industry has changed. Nearly every rule has been broken or reinvented. Fans consume music differently, and as a result artists get paid differently.But if the way fans pay for music has changed, it only stands to reason that the rules dictating how songwriters make a living should change as well.First, that means properly recognizing songwriters for their contributions to the music we all love. Songwriting credits shouldn't be a secret. Over 70% of songwriters' income is regulated in some fashion by a government entity. The better these regulators understand the crucial role songwriters play, the better informed their rulings will be. Second is the need to end any artificial restrictions on how songwriters choose to earn a living. The Music Modernization Act is a great first step to address the regulatory challenges. Equally important is to update the conventional wisdom around “acceptable” ways to finance a career.Twenty years ago it was considered “selling out” for artists to license their music for a TV commercial. Now it’s not only an accepted revenue-generating move, but it’s considered a smart marketing/discovery move.The same is becoming true to the concept of selling royalties. The old adage of “never sell royalties” is a rule for a different age… when selling royalties meant giving up all your rights and all control.Today’s deals are more flexible, allowing artists to sell only a portion of their royalty income, while retaining all their copyrights, all their control, and all the future income from what they don’t sell. This gives songwriters the options they need using a strategy that public companies have used for decades.Catalog DemandMusic industry trade “bible” Billboard said it best: “The songwriter catalog market is booming.”While large publishing catalogs sell for multi-million dollar deals, that demand is expanding into the market for individual songwriters. Although the Billboard story focuses on music publishers doing the buying, Royalty Exchange has seen a similar increase of interest from private investors.It’s a seller’s market, which affects the closing multiple (or how much a catalog sells for compared to its last 12 months earnings). On Royalty Exchange, we saw the average closing multiple increase about 20% over the course of last year.To understand why there’s this increased demand for music royalties, you need to understand the situation in the broader investment landscape. Bonds yield remains at an all-time low, and in some cases returning negative yield (meaning investors get back LESS than what they paid). And while the stock market is soaring, that just means buying stocks today is ridiculously expensive.Music royalties meanwhile deliver consistent returns, are relatively stable, and can offer far better returns (depending on the price paid).Music Bull Market-
Total music consumption increased 12.5%
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Audio/Video On Demand Streaming increased 43%
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Audio-only On Demand Streams increased 58.7%
