Search engine optimization (SEO) is one of the many stepping stones to success as a musical artist. Here’s a quick overview of why it’s so important.
by Sara-Lena Probst of BlackBirdPunk
SEO for musicians sounds like the least alluring task for anyone dealing with music. Most of my clients squeak a little when I bring up the topic.
However, there is no way around it I’m afraid. This is wild, Google still is the biggest search engine.
Here’s the thing, most musicians and music industry experts know this. Yet they don’t feel it is a strong enough incentive to get them going.
Don’t worry, if you need some SEO motivation as well. Read on and I tell you 3 solid reasons why SEO for musicians matters.
SEO for musicians – YouTube only really works well with SEO
Here’s the thing, it is common knowledge that YouTube belongs to Google. Hence, it is a search engine in its own right. As a result, videos only really work well if you do SEO on YouTube as well as on Google.
The two are directly intertwined! Most people lay their focus on Instagram and TikTok and only use YouTube for their Official Music Videos. If you’re lucky you might get some Tour footage or a live video.
However, actual interaction with fans on the Community Tab or Live Streams with the chat function used well is something I rarely see.
People tend to see SEO as mainly technical stuff that programming dudes do in the night hours. In reality, search engine optimisation is a vast field that includes a lot of social signals.
If a social media post goes viral, it will boost traffic to a site. What’s more, the traffic has a high potential conversion rate.
The increase in traffic will lower a site’s bounce rate. It will show that people consider the site to be an authority in its field. These factors will improve a site’s Google rank.
