Predictions are easy. Being good at them is much harder. As I’ve been working on my predictions fo
r the music industry for 2009, however, three recurring themes seem to be dominating the industry conversation as we begin the new year.
- DEMOCRATIZATION – Giving entrepreneurs, artists and even fans the tools to compete with the major labels and mass media.
- DATA – Gathering and crunching actionable date. As you explore all of these new avenues for music discovery, what is working? How do you break a band in 2009?
- MONETIZATION – If you can’t make money at it, you probably can’t keep doing it. But how do you monetize music in a down economy?
I explore these trends a bit further and name trendsetting companies to keep an eye on the MidemNet blog with a post 3 Trends, 12 Companies & 1 Wild Card To Watch in 2009.
