40% Of YouTube Traffic Is Now On Mobile

STOP. Before you read this, pull out your mobile and play your project's latest video on YouTube.  How does it look? Does the fine film work you  struggled to acheive translate to the tiny screen? It better. 

During yesteRday's earnings call. Google revealed that 40% of its traffic mow comes via mobile.  That's up from 25% last year and just 6% in 2011.

And rapid mobile growth is not just happening on YouTube.

By comparison,  according to TechCrunch, Facebook had 819 million monthly mobile users (73%) out of its total 1.15 billion users in Q2 2013, up from 543 million (56%) of 955 million in Q2 2012, 325 million (43%) of 739 million in Q2 2011, and 155 million (32%) of 482 million in Q2 2010.