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In this latest from MusicThinkTank, Will Meyers offers up seven different techniques for driving up merch sales at your next show."It’s important to keep track of sales. You want to keep a log of each show separated by venue on a spreadsheet.When you’re counting in and out of your merchandise at a show make sure to count by item and size; then mark down the total number of items broken down by their size. Divide the gross sales by the attendance at each show to get a per-head figure."[Continue Reading]Related articles



