8 experts weigh in.
Guest Post by Bobby Borg
1. Sydney Alston, Product Specialist at Disc MakersAccording to Sydney Alston, a representative at Disc Makers, physical products make for a nice memento to fans at your band’s concert. Furthermore, they are still useful for certain promotional avenues, like submitting to college radio (a format that often prefers submissions by CD). 2. Michael Eames, CEO of Pen Music GroupMichael Eames of Pen Music, a song-plugging company, says that there is still a need for both physical and digital copies when it comes to submitting music to music supervisors and advertising agencies. It depends on the preference of each company, so you must be prepared.3. Philip Al-Hajj, Drummer of CleptoThe independent band Clepto, a group known for living out of their van for years on the road, says that if it they didn’t have physical product on hand to sell after their performances, they might not have enough money for gas or food. In their words, “Physical product is a face-to-face immediate cash transaction.” 4. Brian Perrera, CEO of Cleopatra Records Brian Perrera of Cleopatra Records says that physical product allows for companies to create some really cool box sets, which could include a vinyl record, CD, button, and sticker. The sets can even be numbered and manufactured in limited quantities to make fans feel they are getting something extra special and exclusive. On that note, Perrera even knew one band who sold raw cassette recordings of its rehearsals. Okay, so cassettes might be going a little too far, but you get the point. 5. Bill Berends, Guitarist of MastermindRelated articles
