2020 has seen quite a few (mostly bad) changes for the music industry, and marketing is no exception. Here, we explore several marketing techniques that are no longer effective in the modern music economy.
In this new post on MusicThinkTank, contributor Shaun Letang shares nine different music marketing strategies the just don’t work the way they used to.
“Today, there are more websites and niche interests than ever. People can’t possibly keep up with everything, even if they wanted to. You used to be able to take a scattershot, shotgun approach to marketing and still get eyeballs on your music (i.e. by posting to LiveJournal or sharing a bulletin to MySpace – remember those days?). That’s becoming a tougher and tougher proposition by the day.You need to create a presence on platforms where your fans like to hang out, not where you spend your time.”
