Electronic Press Kits for Musicians: An EPK Checklist
Wondering how to make a strong first impression in the music industry? This guide shows you how to build standout electronic press kits for musicians that gets the attention of press, bookers, and labels.
Electronic Press Kits for Musicians: An EPK Checklist
by RYAN DILELLO via DIY Musician
What is an electronic press kit (EPK)?
If you’re networking within the music industry, an EPK provides the essential information and assets for someone who is new to your work – simplifying the introduction process and saving you time.
Your electronic press kit (EPK) is a digital portfolio that showcases your music, bio, visuals, and press materials in a single page for easy reference. You can use your EPK to pitch the press, venues, festivals, labels, and booking agents.
Core Components of an EPK
EPKs can vary in structure, but they should include the same essential elements:
Music
- A promotional link repository of your best tracks or a lead single from your latest release
- Optional: Downloadable high-quality audio files (for example, if a magazine is premiering your next single, they might request an MP3 link)
Artist Bio
- If you don’t have an artist biography already, you can make a simple one that includes essential information like your genre, hometown, member names and instruments, and an artist statement. You can revise and improve your bio as you develop, but providing enough information to introduce yourself and your music is key.
- Including “for fans of” or “sounds like” sections that include similar artists can help contextualize your music
Press Photos
- Include high-resolution images that represent your brand and style.
- Offer a variety of shots (e.g., close-ups, performance images) for media use in multiple dimensions (landscape, vertical, and square).
Videos
- Embed or link music videos, live performances, or promotional clips. Live performances are especially helpful for booking.
- Ensure videos are of high quality and reflect your artistic vision.
Press Coverage Highlights:
- Include press coverage: quotes from media outlets, reviews, or notable mentions.
- Highlight any awards or recognitions you’ve received.
Ticket History and Upcoming Shows
- List confirmed performances with dates, venues, and locations.
- Update regularly to keep industry professionals informed
- Optional: If you’re pitching a new booker or an agent for an opening slot, including relavent ticket history within your EPK or email can help build your case.
Contact Information
- Provide details for booking, management, and press inquiries.
- Include links to your official website and social media profiles.
Design & Layout Tips
Your EPK should reflect your brand, but it’s also a practical tool. So keep it clean, organized, and scannable. Ensure the EPK is easy to navigate and mobile-friendly.
Pro tip: Send your EPK to a few industry professionals and request feedback!
Electronic Press Kits for Musicians: Formats
Make your EPK available in different formats so it’s accessible in any circumstance: whether you’re on the go or sending an email from home.
- Online EPK: Hosted on your website or a dedicated platform, accessible via a URL.
- Downloadable PDF: A portable version that can be emailed or shared offline.
- Business card link: A printed business card with a QR code to your EPK.
Best Practices
- Keep content up-to-date with your latest releases and achievements.
- Tailor your EPK to the specific audience or purpose (e.g., booking agents vs. media outlets).
- Proofread all text for clarity and professionalism.
Conclusion
It’s as easy as that! Remember, your electronic press kits for musicians can evolve, too: from building out your artist bio as your career progresses to revamping the branding to match the themes of an upcoming release. The goal remains the same: make essential information about your artistry easy for other industry professionals to reference, share, and learn from.
