(UPDATE 2) Amanda Palmer's impressive Kickstarter campaign has raised more than $981,881. With 63 hours to go as of 8:30 AM ET Tuesday morning, 20,482+ backers have put the D.I.Y. musician within easy striking distance of $1 million, well in excess of her original $100K goal. That shatters the previous record for music on the crowd-funding platform of $207,980 by Five Iron Frenzy. How did Palmer do it?
"You have to have fans before you can ask them to help you," reminded Palmer in her own critique of Kickstarter and her campaign. But after spending years developing and getting to know her fanbase, Palmer had the skill to motivate them on multiple levels with this single campaign. Beyond just appealing for help, Palmer's Kickstarter is about a new record release, an art book, a tour that includes private shows for small groups of supporters and more.
"Amanda Palmer has pulled off the biggest music hack to date," declares music industry entrepreneur and author Jay Frank. Palmer's campaign is "a veritable stew of ideas feeding off each other all focused in one place (Kickstarter)."
Donate to Palmer's Kickstarter campaign here.
