Brian Hazard argues that artists do not need much money for a project because they are all limited by free market pricing which states: People are only willing to pay what a product is worth to them, not what it costs to produce. In his opinion, fan funding is dishonest, allows fans to own you, and makes you susceptible to failure. He advises artists to take pre-orders instead. Pre-orders help you judge the demand for your music and decrease your risks.
“The intrinsic value of music is in free fall, and people won’t pay for it if they’re just not that into you.” (Read On)
