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Apple Music Quietly Adds Pre-Release Album Saves

Apple Music has launched album "pre-adds" that allow the user to "save" an album to their streaming library prior to release. A number of independent services have developed Spotify pre-save. Continue reading [https://www.hypebot.com/hypebot/2018/06/apple-music-quietly-adds-pre-release-album-saves.h

,   and  Bruce Houghton
Apple Music pre-addsApple Music has launched album "pre-adds" that allow the user to "save" an album to their streaming library prior to release. A number of independent services have developed Spotify pre-save tools, but this quiet launch is the first inside a streaming service app.Pre-Adds Are The New Advance PurchaseIn an era where streams are the new sales and playlists are the new radio, "pre-adds" could quickly become the cornerstone of pre-release marketing campaigns. Pre-saved or pre-added music drives day-of-release consumption and can trigger a music streamer's algorithm to share the music more widely. To access Apple Music's "pre-adds," users tap on the “Browse” tab and scroll all the way down to a new category, “Coming Soon”.Pre-Adds are Apple's latest effort to make Apple Music more artist and label friendly. Apple Music has long lacked a free streaming marketing toolkit like Spotify For Artists and Pandora's AMP. Apple Music For Artists just exited invite-only beta a few days ago with a platform that is thus far centered around analytics.H/T Music Ally

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