Music Business

Apple Music Uses Snapchat To Offer Look Inside Beats 1 Global Studios

Since even before it launch, Apple Music has been using social media creatively to promote Beats 1. From "leaking" details to posting "exclusive" interviews on YouTube, Beats 1 and Apple. Continue reading [https://www.hypebot.com/hypebot/2015/07/apple-music-uses-snapchat-to-offer-look-inside-beats-1

, and Bruce Houghton

Jul 31, 2015

Since even before it launch, Apple Music has been using social media creatively to promote Beats 1. From "leaking" details to posting "exclusive" interviews on YouTube, Beats 1 and Apple Music are going wherever their audience goes.

Apple Music's latest foray into social marketing is a tour of Beats 1's 3 global studios via Snapchat. While not a spontaneously produced video captured on a smartphone, it does convey the energy that is driving interest in the online station.

TNW captured the Snapchat videos and posted them on YouTube.