Apple is working with Shazam to integrate its popular song recognition technology into its Siri iPhone and iPand voice recognition system, according to Bloomberg.
Cupertino's experimentation with Shazam comes as sales of digital downloads have slowed under increased competition from music streaming.
Apple, according to numerous reports, is trying a multi-pronged approach to see how it can recapture lost revenue both for itself and record labels.
Shazam integration will reportedly be built into iOS 8 music like Twitter,which means users will not have to download a separate app to activate it.
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