Many record labels – major and independent – along with other music companies like Live Nation have turned to expanded rights or 360 deals to capture revenue streams beyond record sales (merchandise, touring, etc.). If you're Madonna, that's meant a hefty advance; but if you're a develping artist, 360 deals often feel like a land grab. Are 360 deals really a lifleline for the record industry?. This infographic looks at both the history and the bottom line.
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