Over the last few days, The Beatles have been sharing hints of a "big announcement." There's a countdown video [see below] and short declarations on their official social media accounts using the hashtag #thebeatles1.
1 is the title of The Beatles successful collection of best selling singles. Released on 2000, it sold more than 30 million copies.
Fan speculation varies wildly online. But industry insiders – citing rumors earlier this year that a deal with Apple had been cut – are betting that "1" will be released to the streaming music services soon, as a way for The Beatles to test the waters or the first step in a carefully timed campaign.
The countdown teaser:
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