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Guest post by Bobby Owsinski on Music 3.0There was a time when music artists led the charge for social awareness, eschewing commercialism in favor of some greater public good. “Selling out,” was about the worst thing you could do during those days, and a quick way to become ostracized not only from fellow musicians, but a large portion of the music consuming public as well. As an example, there were years of public acrimony between The Doors because of Jim Morrison refusal to allow their huge hit “Light My Fire” to be used in a Buick commercial. Of course, Sir Bob Geldof’s efforts to raise awareness about the poverty in Africa through his Live Aid and Live 8 concerts stand as an uplifting landmark of selflessness for musicians everywhere. Unfortunately that spirit seemed to die with the rise of the CD and MTV, as more and more artists since then have stood more for branding and greed than helping their fellow man. That’s why Arianna Grande’s decision to organize the One Love Manchester benefit concert at the site of the horrific terrorist bombing at her concert just two weeks earlier is not only the right thing to do, but a shining example of how an artist should be willing to give back to the fans that made her a star.Related articles







