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As Twitter Turns 5, Five Ways It’s Changed Music

On Sunday, Twitter co-counder Jack Doresy tweeted, "5 yrs ago today, the eve of launching twttr to the company. Moving from @Biz, @florian & me, to all of our peers. Continue reading [https://www.hypebot.com/hypebot/2011/03/as-twitter-turns-5-five-ways-its-changed-music.html]

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On Sunday, Twitter co-counder Jack Doresy tweeted, "5 yrs ago today, the eve of launching twttr to the company. Moving from @Biz, @florian & me, to all of our peers using it. Nervous. #twttr". It took 38 months for Twitter to hit 1 billion tweets. Now the site averages 140 million tweets every day.  But how has Twitter changed music and the artist – fan realtionship?

1. Artists can communicate with fans instantly from anywhere.

2. Their messaging is now often personal rather than informational.

3. Each message has a greater chance for viral spread.

4. Casual fans can maintain a casual link to more artists.

5. At the same time, uber-fans feel closer to their favorite musicians.