Bandcamp Adds Exclusive Embeds, Shares Impressive Growth

"That music critic who really gets it wants to write a review of your latest album, and in exchange you'd like them to be able to offer exclusive first-listens to their readers," begins announcement.  It's been a problem, and direct to fan platform Bandcamp has a solution.

Bandcamp has added an Exclusive Embed feature that gives artists and labels an easy way provide music bloggers and other online outlets an exclusive stream of their latest album. The Exclusive Embed is available for all users during pre-order and Bandcamp Pro subscribers ($10 per monh) can use the feature after the on sale.

Exclusive Embeds can be customized to withhold certain tracks and be sized to fit specific page layouts. Bandcamp also offers Private Embeds for advance reviews and VIPs. The platform also recently added catalog discount bundles.

Impressive New Stats

Just before Christmas the company announced that there are over 1 million hours of audio on Bandcamp (121 years’ worth), and 34 seconds of audio is uploaded every second. 458,410 albums had been added to the Bandcamp in 2015,