One of the most proven and effective ways for an artist to connect
with their fan base is through the collection of email addresses. While Facebook Likes
and Twitter followers may be measurable figures to gauge how large your sphere
of influence has become (seemingly anyway), getting a fan’s email address is not
only a sign that they want to
communicate with you, it’s a sign that they expect
to hear from you. Of course, you don’t want to turn permission-based
marketing into spamming, so it’s important to understand some essential statistics and figures about how people go about checking their email.
The following infographic, created by Boomerang for Gmail, displays trends and behaviors obersved after obtaining data from over five million emails.
Click image to enlarge:
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Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is a digital strategist for Fame House and an independent musician. Follow him on Twitter: @HishamDahud
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