Billie Eilish was the first to use TikTok’s new free ‘Fan Spotlight’ feature, and now every musician can.
Fan Spotlight enables musicians to pin up to five fan-created videos to the top of the music tab in their TikTok profiles. The videos stay pinned for seven days, after which five more fan clips can be featured.
If the musician chooses a video as a ‘Fan Spotlight, ‘ the fan receives a notification.
User-generated content can have problems, but by letting musicians curate it, TikTok neutralizes most of the potential negatives.
@musicontiktok
Hey artists 🌟 Fan Spotlight is here! Pin your favorite fan videos and refresh your TikTok profile easily in just 3 clicks! Let your fans know you're vibing with their content ❤️ ♬ original sound – MusicOnTikTok
Learn more about TikTok’s Fan Spotlight here and find a page of examples of how other creators are using the feature here.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
