Billie Eilish has released a self-produced video that – with the exception of stunt drivers for safety purposes – could have been shot with a single handheld camera on a limited budget.
The video for”NDA” represents the song perfectly without much in the way of special effects, choreography, costumes, or expensive sets. Aside from the unseen drivers, Eilish is the only person on screen.
That’s not to take away from Eilish’s substantial talent as a singer, songwriter, and now video producer, but rather to say to other artists: “Watch and learn.“
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is Founder and President of the Skyline Artists Agency and an online professor for the Berklee College Of Music.
