18 months after launching in beta, BitTorrent has opened its digital magnetization platform BitTorrent Bundles to all musicians and other creators of digital content. As part of the launch, Diplo has released "Florida – The 10th Anniversary Edition" in both the free and $5 editions. Previously, a Bundle for a solo effort by Radiohead's Thom Yorke was downloaded more than 1.2 million times.
Details & How To Sign Up
BitTorrent charges 10% of the purchase price of each Bundle plus about 5% in transaction fees. That's in line with what Bandcamp charges and a fraction of the 40% + distribution fees that are deducted from
iTunes sales. BitTorrent also shares email addresses and other purchase data with the artists. That unheard of at iTunes, Amazon or most commercial platforms.
"Platforms like iTunes take up to 40% of sales revenue – without disclosing fan contact information or data. Which means that, as an artist, you have no idea who’s buying your work, and how to reach them," says Straith Schreder, director of content strategy for BitTorrent. "To deprive artists of this data is to deprive them of the ability to build a viable business.”
You can apply to sell a paid BiTorrent Bundle here.
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